Crocs Announces Global Expansion Of Disney Line
The U.S. shoe company Crocs, Inc., has announced it will release its "Disney by CROCS" line in stores in Latin America, Europe, Australia, New Zealand, Japan, the Middle East and South Africa. A select line of Disney character-themed shoes will be available this holiday season, with an expanded launch taking place in Spring 2007.
The Mickey Mouse Adult Beach and Kid's Cayman models, which come in Mickey's signature black and red along with other colors, will be the first to debut. "Disney by CROCS" shoes featuring Winnie the Pooh, Disney princesses, Disney fairies, and characters from "Pirates of the Caribbean" and Pixar's "Toy Story" and "Cars" will follow.
Business Wire reports Ron Snyder, CEO of Crocs, stated, "The success of the Disney by Crocs line at select U.S. and Canadian retailers, in addition to the growing worldwide demand for Crocs, signaled the need for us to expand our efforts with global distribution."
Andy Mooney, chairman of Disney Consumer Products, said, "Our relationship with Crocs is especially gratifying because it delivers a unique style of footwear that has been so well received not only in the U.S., but internationally."