Disney Debuts D23: Pitches All Disney, All The Time
Walt Disney has created retail stores, broadcast and cable networks, theatrical movies and theme parks–but never, apparently, a community area for collectible/historical fans of the famous entertainment brand.
Now the big entertainment brand is starting up a full consumer effort for Disney fans–called D23–which will have its own print publication, club membership, boutique, Web site (Disney.com/D23), fan events and a new collectibles line. The name D23 comes from the year 1923, when Walt Disney opened up his small movie studio.
The D23 effort requires a yearly $74.99 membership for fans. This includes a quarterly ad-free publication; a collectible gift; special entry into a D23 Expo event; and other items.
The D23 Expo will be held Sept. 10-13, a sort of fan festival for everything Disney. It will include celebrity appearances, exhibitions, interactive experiences, sneak peeks, film screenings, and one-of-a-kind merchandise. The festival is open to everyone. D23 members will get a discount on Expo admissions and early access to the show daily.
Disney says its publication, Disney twenty-three, is a hybrid entertainment and lifestyle magazine.
The premiere issue features interviews with film director Tim Burton and actors Zac Efron and Vanessa Hudgens from “High School Musical.” There is also a behind-the-scenes look at Pixar Animation Studios.
Individual issues of Disney twenty-three will be priced at $15.95, available exclusively at all Barnes & Noble stores, all domestic Disney Stores, Disneyland Resort, Walt Disney World and Disneyshopping.com.