Disney to offer two new infant brands
The Walt Disney Co. will offer Classic Disney and Walt Disney Signature Collections of apparel and infant gifts, according to Monday reports from the ENK International Children's Trade Show in New York City.
The high-end collections will feature scenes from Disney stories, characters and art, and will offer items like cashmere blankets, hooded robes and mittens, bibs and burp cloths, organic cotton tees, cardigans and casual seperates. The collections will be available at exclusive boutiques and high-end department stores like Bloomingdale's and Nordstrom this fall.
The first line of products to launch in the Classic Disney line is the "Bambi Collection," featuring gift items including baby blankets, soft block sets, boxed burp cloths, and full gift sets and bath sets including hooded towls and mittens, that will be available in early September. In Oct. the Bambi Collection will expand to include infant apparel.
In the Walt Disney Signature infant brand, classic elements are combined in a modern way with gift, seasonal and apparel items complemented with sketchbook and silhouette artwork. The line will debut in November.
Disney Consumer Products is a business segment of Burbank's Walt Disney Co. (NYSE: DIS).