Frozen short REMOVED from Coco screenings: Audience backlash forced Disney to Let It Go?

It seemed the perfect plan. A charming animated short movie sequel to box office smash Frozen, timed to hit cinemas just before Christmas, would delight fans worldwide. Or so they thought.

Audiences and some critics have complained about being forced to sit through the lengthy “short” and accused Disney of cynical marketing.

One fan posted: “I just want to watch Coco but Disney wants to sell more Olaf toys for Christmas.”

News site Mashable has reported: “Disney has directed theaters running Coco, Pixar’s latest, to remove the deeply unpopular 22-minute Frozen short that plays in front of each screening. The removal goes into effect on December 8.”

Frozen sequel dropped from Coco screeningsPIXAR

Frozen sequel dropped from Coco screenings

Disney PIXAR must have thought that audiences would be thrilled at a bonus return to the world of Elsa and Ana. Perhaps there was also a concern that Coco may not have a surefire universal appeal and needed an additional hook to reel families into cinemas.

Instead, Coco has generated almost universal audience and critical acclaim. It took almost $90million on its opening day in the US and has smashed records in Mexico.

However, there has also been a huge backlash against the insertion of the 21-minute Olaf’s Frozen Adventure, which was originally intended to be a televised special. Angry fans have blasted the studio online for two main reasons.

 

Frozen sequel Olaf's Frozen AdventurePIXAR

Frozen sequel Olaf’s Frozen Adventure

Normally, audiences are quite happy to see the traditional PIXAR short that precedes their movies in cinemas. However these are usually just a few minutes long and appear to have no ulterior motive.
A blizzard of tweets hit the internet complaining about the length of the new “short” and its less than snow-white undertones.

One said: “Lady just walked out of the theatre to make sure she’s in Coco and not Olaf. This is not an animated short this is an animated test of patience.”

Another added: “Dear Disney Pixar, Coco was excellent and moving, but please please please don’t put an Olaf short before your film ever again. #agonizing.”

One online film site also accused Disney of simply using the short to maintain momentum for the upcoming official Frozen sequel. It also pointed out that it was a barey concealed marketing exercise aimed at families just before CHristmas.

Slash Film said: “At the end, when Elsa uses her ice powers to create a Christmas tree, there’s a Disney ornament at the top, rather than something that might actually symbolize anything other than corporate domination of the holidays.

“This is the type of film people complain about when they say that Christmas is too commercial. It says nothing of value. Its execution is barely competent. It is only interested in getting you to buy more Frozen Blu-Rays, or getting you to think about these characters once more during the long wait for Frozen 2.”

British fans will have to wait until the New Year to see Coco, which opened in the US on December 1. There has been no information as yet whether UK screenings will be accompanied by the controversial Frozen short.
SOURCE

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