Holden HSV and Disney Pixar’s Cars: Best. Product Tie-In. Ever.
The HSV E Series GTS is one of the hottest sedans you can buy anywhere, and as it happens, "anywhere" in this case is Australia. For its part, Disney Pixar's Cars is set to be one of the hottest-selling DVDs of this Christmas season everywhere, including, of course, Australia.
GM knows this, and has partnered up with the Mouse on a big DVD tie-in in Oz. Inside each copy is a mail-in coupon on which you're encouraged to write, in 25 words or less, which HSV features you'd like most in your own GTS. (You can also enter online.) One lucky winner will drive away in a brand-spanking-new HSV GTS finished in Cars star Lightning McQueen's full Rust-Eze racing livery.
Those harboring concerns about potentially driving a car made up to look like a cartoon character should take solace in the fact that anyone with the nerve to giggle and point at the winner's ride will be eating dust and inhaling tire smoke every time that light turns green. Ka-chow!