Target, Disney Locked in Fight

Target Corp. took action against Walt Disney Co. Friday to try and pressure the entertainment company to lower prices for DVD movies, the Wall Street Journal reports.

Target told stores to remove signs promoting Disney movies and products after the Burbank-based entertainment company refused to give Target a better deal on products.

Disney responded by saying it would not deliver copies of “Pirates of the Caribbean: Dead Man's Chest” or more orders of the movie “Cars,” to the store, which is the second-largest discount retailer in the country behind Wal Mart, the Journal said.

Target has now conceded some points including pricing, according to the newspaper, citing the unidentified people close to the situation.

The tiff stems from a letter that Target President Gregg Steinhafel wrote Disney last month protesting deals being offered on movie downloads offered by Apple Computer Inc.’s iTunes, the Journal said.


Leave a Reply