Woolworths launches new collectable partnership with Disney
Woolworths has announced the launch of a new collectables scheme in honour of Disney’s 100th anniversary.
The supermarket revealed on Wednesday its partnership with Disney for its collaboration on the “Disney 100 Wonders Collector Cards”.
The new collectable program, much like those before it, will allow shoppers the chance to collect a pack containing three cards for every $30 they spend in store and online.
Woolworths shoppers can begin collecting Disney cards next week.
From July 26 – next Wednesday – customers can begin collecting the 100 character cards from Disney, Pixar, Marvel, and Star Wars including characters like Mickey Mouse, Woody, Captain Marvel, and Grogu.
Customers can also earn an additional pack of cards when purchasing a range of participating products, limited to three bonus packs per participating brand per shop.
Woolworths said its list of participating brands and products would be available on its website, along with all its terms and conditions.
There will be 100 cards to collect. Picture: Dallas Kilponen/Woolworths
Each pack contains three cards. Picture: Dallas Kilponen/Woolworths
This limited edition card is one of the collectibles. Picture: Dallas Kilponen/Woolworths
“Our new Disney 100 Wonders Collector Cards give our customers the chance to bring home a special treat as part of their regular grocery shop,” Paul Stibbard, Woolworths Senior Manager Collectibles and Continuity, said.
“Our customers of all ages love Disney, and for those who are also passionate about card-collecting, this is an extra reward when they shop with us.
“With 100 cards to collect across the Disney, Pixar, Marvel and Star Wars franchises, there’s something for everyone to get excited about.”
The new collectable program follows the supermarket’s previous partnerships with the animation giant like Disney Words, Lion King and Disney+ Ooshies and Fix-emsTM.
Vice President and General Manager of Consumer Products Commercialisation at The Walt Disney Company Australia and New Zealand, Tim Everett, said the company was “proud” of its long-time Woolies collaboration.
“We are really proud of our longstanding partnership with Woolworths and this year, as we celebrate our 100th anniversary, we have a special opportunity to launch a collectable honouring our history, stories and characters,” Mr Everett said.
“We love how passionate Aussies are about our characters and we look forward to seeing how Woolworths customers celebrate through building their Disney 100 Wonders Collector Cards collections.”
The new cards are kerbside recyclable and made from FSC certified paper. They also use water soluble inks and a water soluble coating.