Disney launches Fairies magazine

Disney Publishing Worldwide is extending its Disney Fairies book and merchandise brand into magazines.

Monthly title Disney Fairies will be aimed at five- to seven-year-old girls and feature a pull-out story, games and posters. Going on sale next week, it will carry ads from girls' accessories, fashion and toy brands.

Disney has broadened its relationship with Egmont to include the title; the children's publisher already produces Disney's Winnie the Pooh and Princess magazines.

Egmont will support Disney Fairies with cross-promotional campaigns in some of its other children's titles, including Daisy. It will also be pushed through competitions in regional newspapers.

The brand, built around Peter Pan fairy Tinker Bell, launched in 2005 with book Fairy Dust and the Quest for the Egg. Titles in the series have sold nearly 2m copies.


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