Disney World: ‘Frozen’ perfume debuting at Epcot
You’ve met Anna and Elsa. You’ve memorized “Let It Go.” You’ve conquered the Frozen Ever After ride. Now you can get a whiff of “Frozen.” A perfume inspired by the Disney animated film goes on sale this week at Epcot.
“It’s a scent for people that love the movie, first of all, the nature of the movie,” says Geir Ness, the perfume designer who created Frozen in a Bottle. “The scent is to capture the nature of the movie and not just the princesses.”
Ness, a native of Oslo, Norway, says the product has been in the making for almost two years.
“I wanted to try to get this fragrance close to what the scent is of Norway,” he says.
“It’s not easy to create something … it’s one thing to have it in your head,” Ness says. “If you like all different flowers by themselves, but put them together — maybe not smell so good.”
The finished product, which also will be sold on the ships of Disney Cruise Line, includes lily of the valley, rose, amber, wild mountain flowers and lavender.
“I wanted something clean and fresh so that people feel like they’re part of the movie, like they can smell it.”
For preparation, Ness watched the movie, featuring royal sisters Elsa and Anna, about 20 times.
“I liked the way they captured the nature,” he says.
The packaging for Frozen in a Bottle also is designed to reflect Scandinavia.
“You can see a glacier of Norway, like the steep mountains. I want the feeling of ice into the bottle,” Ness says. “The packaging is blue, the same color you see in the movies. … You feel something — the effects of cold and ice when you see the packaging.”
Disney has also sold another Norway-inspired perfume created by Ness. Laila eau de parfum is named for his mother, he says.
The Frozen scent debuts Wednesday at Epcot’s Norway pavilion. Ness, who has been a perfume designer for 20 years, will be at the theme park for autographs Wednesday through Sunday.
Last year, Epcot opened a “Frozen”-based attraction in the space formerly occupied by the Maelstrom ride in the Norway pavilion. Nearby is the new Royal Sommerhus, a meet-and-greet area for Anna and Elsa.
Frozen in a Bottle sells for $70 for a 3.4-ounce spray bottle and $50 for a 1.7-ounce spray bottle.