Disney launched a new global initiative in 2016 called #DreamBigPrincess. Now, per the campaign’s site, they’ve added a photography element. In addition to having 19 female photographers “create a series of empowering images showcasing real-world girls and women,” the company asks you share your powerful photos with the same hashtag.
Starting this past week until October 11, Disney will donate up to $1 million to the UN’sGirl UP foundation for every like and share each #DreamBigPrincess photo gets. The hope is that young kids will learn there’s more to aspire to than just the beloved-yet-dated Disney princess narrative.