T. Rowe Price to sponsor Epcot exhibit

T. Rowe Price Group is hopping onto a new financial attraction at the Walt Disney World Resort in Central Florida.

T. Rowe Price said Monday it will sponsor a new interactive financial education exhibit at Innoventions at Epcot inside Walt Disney World.

The exhibit — The Great Piggy Bank Adventure — is slated to open May 19.

The game is designed for a whole family to play. Once inside the exhibit, visitors set financial goals, learn about savings and work on ways to keep up with the cost of inflation and diversify their investments.

“Empowering parents to initiate discussion of the topics of saving and investing with their children is more important than ever before,” said Edward C. Bernard, T. Rowe Price Group vice chairman, in a statement released Monday.

The Baltimore-based money management firm declined to disclose the financial details of the sponsorship.


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